A situation analysis of your company from an export perspective is an important prerequisite for success and helps you make the right decisions when designing your export marketing plan. But are you unsure about exactly how to get started? Why do you want to expand through export sales? How well prepared are your business and your product? How will you start exporting to new markets? 

 

When performing a situation analysis in preparation for export, we review the background and purpose of your export venture.

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Elements included in a situation analysis:

• A situation analysis of your business from an export perspective. Your situation today.

• Approach and line of attack from an export perspective. What you can do.

• Feasibility study for continuing to work on your export strategy and marketing plan.

 

If you’ve already analysed your current situation, an Export strategy or Marketing and sales might be more suited to your needs.